According to a recent report released by the National Restaurant Association, “Mapping the Restaurant Technology Landscape,” approximately four in five restaurant operators believe technology can boost profits and efficiency for their restaurants as well as provide a competitive edge.
That’s the good news. The bad news is that almost half of the restaurant owner respondents surveyed by the association believe tech solutions can complicate the customer experience.
To be sure, customer experience is still king. However, technology may indeed be a business disruptor in the restaurant industry.
Invest in Point of Sale (POS)
For example, let’s compare two restaurants….
Restaurant A still does things the old-fashioned way. The waitstaff writes orders on a paper ticket and walks back to the kitchen with the order.
Restaurant B, in comparison, uses a best-in-class point-of-sale (POS) system which allows the waitstaff to enter orders at tables; no need to walk the orders all the way back to the kitchen. Customers can even pay for the bill as soon as they are ready without the need for the waitstaff to come by with the check because each tablet in the restaurant has a tablet with built-in secure payment-processing technology.
Which restaurant do you think has better efficiency and profitability?
If you’re still doing things the old-fashioned way and business is robust, then great, maybe you don’t need to adopt any new tech.
However, if you want your restaurant to become more profitable, a high-quality POS is must.
In fact, if you don’t have one, you’re now a rare breed.
According to the association’s report, over 80 percent of restaurants now use a POS (or at the very least, an electronic register system).
All-In-One POS Technology
Nowadays, the most robust POS systems, which feature the most features, require little employee training. Furthermore, companies such as POSTEC provide comprehensive support should the need for training and troubleshooting arise.
But a POS system can do far more than maximize table turnover. It can also manage a customer loyalty program, track inventory and employee hours/scheduling, and even send your customers emails, such as coupons for a free appetizer on their birthday.
The best POS software programs can fully integrate with any hardware. For example, if your eatery is slammed during lunch hours, you might want to consider a kiosk ordering station to keep lines to a minimum. Or, if your restaurant is casual and customers place their order with a cashier before sitting down, a customer-facing display might be more appropriate.
Other Tech Must-Haves For Enhancing Customer Experience & Revenues:
While you might not want your customers seated at the same table for four hours or longer like at a Starbucks, almost 70 percent of restaurant owner respondents said they offer free WiFi for patrons. If you don’t offer WiFi and your competition does, it may hurt your business.
Customers ordering directly with tablets
You might not quite be ready for your restaurant to implement tablets at every table for expedited ordering. However, expect new technology to enhance the customer ordering experience in the not too distant future. In fact, nearly 40 percent of the restaurant owner survey respondents believe the most important area of technology development in the next five years is customer ordering. For any customer who has waited a long time before having their order taken, this will likely be a positive dining experience rather than a dystopian one.
Online ordering and 3rd party deliver
Millennials and Gen. Z customers may get annoyed if they have to call your restaurant to place a carryout order. (And, of course, they will be even more annoyed if your restaurant is so busy that no one picks up the phone; it happens.) Therefore, to enhance the ordering experience, more and more restaurants are offering online ordering. In addition, more restaurants are aligning with third-party delivery companies such as DoorDash.
Want your restaurant to increase profitability and efficiency? Contact us today for a point of sale (POS) demo.