If you’re an Irish pub, promoting and celebrating St. Patrick’s Day is easy. All you need is green food dye (see above).
But what if your business has nothing to do with Gaelic culture, let alone, adult libations? How can you market your business for St. Patrick’s Day?
Here are some ideas….
For starters, think of the holiday as a great way to increase your store’s Instagram following. Here’s one example of what to do. For each customer that comes into your place of business wearing green and takes a selfie and puts your business Instagram handle in the post, the customer can receive a discount code. The code would be messaged to each customer through Instagram.
Remind Your Customers How Lucky They Are
Here’s another way to capitalize on social media….
On St. Patrick’s Day, ask your customers/followers how they feel lucky. For example, some of your followers may say they are lucky to have such an amazing spouse or job or kids. Asking your followers how they feel lucky is a good way to remind them that chances are, they have it pretty good. And besides, asking open-ended questions is a great way to engage with your customers and develop a sense of community.
Of course, St. Patrick’s Day is associated with the color, green. But it’s not only bars serving green beer that should get to have all the fun. Got a coffee shop? Serve green coffee. Have a pizzeria? Green pizza slices? Now that’s unique! A Mexican restaurant that serves green tacos?
And you don’t have to be in the food service industry to go green. If you have a clothing store, decorate all the mannequins green. Even mannequins are Irish for a day!
No matter what place of business you have, you can host a scavenger hunt. Offer prizes every half hour or so for finding the leprechaun. Same goes for the four-leaf clover (poster-sized, of course; it might be too difficult for someone to find an actual four-leaf clover).
Pot of Gold
Some ecommerce sites have a spin the wheel pop-up. This pop-up usually ends up being a coupon code. Give your customers the St. Patrick’s Day equivalent in your store: a pot of gold. With a little creativity, including some gold spray paint, you can turn an ordinary plastic bucket into a pot of gold. Shoppers can dip their hand into the pot of gold to retrieve a prize such as a free gift of $10 or less with a purchase of, say, $30 or more.
Any store, cafe or independent business can lay out some shamrock cookies. Your customers will appreciate free Irish-themed baked goods.
Don’t forget to use your point of sale (POS) system to market St. Patrick’s Day promotions to your customers via email. Not sure how a POS can do that? Contact us today for a demonstration.