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Getting More Influential Reviews: The Research

Quick question: is it better to have several, short five-star reviews or one long, detailed four-star review? If you guessed that five star reviews are always better, you can be forgiven for thinking that way. After all, it seems logical. But, recent research into...

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Should You Stop Accepting Cash? Some Considerations

Fears over the coronavirus have changed how people think about cash. On one hand, consumers are less inclined to shop and pay with cash due to fears of virus transmission. On the flip side, restaurants and retail shops have discouraged the use of cash to reduce...

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