The pandemic has underlined the public’s reliance on grocery stores. There’s probably no part of the industry that has not felt the stress of this increased demand.
Technology, however, can help alleviate some of this stress and many grocery businesses are looking for ways to invest in technology help. But, with all the choices out there for technology — and especially point of sale technology — how do you choose wisely?
Here are five areas to pay attention to when evaluating a new grocery point of sale system:
Launching a customer loyalty program offers several benefits. First, it grows the customer’s relationship with your brand and induces them to spend more with your store. Second, it allows your business to learn about the shopping habits of the customers. This can help with identifying your most profitable customer demographic and ensure that you cater to their needs.
For instance, if you notice that your most loyal customers come from a certain zip code, it may make sense to advertise more frequently in that area in a bid to attract new customers who have not yet tried your store yet. With luck, you’ll be able to convert them into loyalty program members.
Many grocery point of sale systems will have some type of loyalty program built in or it can be included via a third-party application. Either way, it’s a good idea to integrate one with your point of sale.
It probably goes without saying but after several high profile hacks at big-name chains, it makes sense to ask about security on your point of sale system. Keep in mind that no system will be able to guarantee 100 percent safety but there should be some form of security built into the system. One other word to the wise: make sure you train your employees about tech safety because they’re the ones ensuring no breaches on the front lines.
Several grocery point of sale systems will maximize mobility in terms of smart phone and tablet computer usage. From a customer point of view, more and more of them are using smart phones to pay at the point of sale. The ability to pay with a smart phone has become even more heightened during the 2020 pandemic because many customers like the ability to use a phone’s contactless payments feature. From the store manager’s perspective, using mobile technology makes several tasks much easier. For instance, receiving and checking inventory is a faster process these days thanks to mobile technology. Indeed, tablet computers often allow managers to have a workstation on-the-go these days.
Tracking inventory is one of the most important tasks a point of sale can perform. For that reason, it makes a lot of sense to evaluate the inventory management system integrated with the point of sale. It should touch many aspects of inventory, from ordering to delivery to storage. This system will work closely with the reporting and sales forecasting so it’s really vital that it works well with the rest of your business.
The reporting feature will get lots of use by managers and even the owners so it’s important that a point of sale system provide robust reporting that can be customized. After all, every business is different and every executive will want to see a different set of numbers. On top of this, the field of data analytics continues to grow in importance. The reporting will be fed into an analytics program where shopper patterns can be detected and used to grow sales.
Have a question about grocery point of sale systems? Contact us today for answers and a free demo.