POS Solutions

OpenCourse Solutions offers a complete suite of technology products and services. The core of our product offering consists of three unique and state-of-the-art systems for managing golf properties: OpenTee, the Account Management System (AMS), and the Scorecard for business intelligence.

OpenTee, AMS, and the Scorecard are built on a distributed computing platform that employs the latest object technology to enable streamlined data access and integration across our suite of products. The result is a computing environment that brings together diverse business processes and remote locations, enabling them to work together as a single entity. Combined with our data warehouse and other components of our product suite, our core systems could be used in any environment, and are ideally suited for the management of high-end, multi-course properties.

OpenTee

OpenTee changes the paradigm for how companies book reservations. More than just scheduling software, OpenTee allows operators to generate optimal yields based on a precise combination of rates and availability. The system allows management to implement rules that drive the reservations process, rather than leaving all decisions to users in the pro shop. OpenTee can:
 

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Product Overview

Increase the number of rounds played, by:

• Improving the scheduling process
• Managing distributed channels for tee time sales
• Managing and effectively promoting repeat business
• Providing flexible inventory setup, thus “increasing” inventory and generating more demand.

Create more value per round by providing:

• Time-variable booking offers
• Better control of player types, allowing more offers and packages
• Yield management tools that automatically control authorization of low-price availability
• The ability to associate offers with booking classes, allowing you to move inventory from discount to rack rate

Generate more revenue and profit per round by:

• Using price management to fence more profitable player types
• Managing your group events and providing an efficient means of offering multiple memberships
• Improving your up-selling process
• Taking payment for the time, not the player
• Managing reservation guarantees and no-show policies

OpenTee features also provide:

• Improved efficiency in scheduling, tracking, customer service, and transaction processing, resulting in reliable and up-to-date business information.
• Better control over the reservations process through centralization, including centralized reporting for corporate decision-making.
• Ability to receive reservations through multiple channels, including a central reservations center, pro shop, travel agent, or web browser. Inventory can be managed and apportioned among channels as needed for increased yield.
• Third-party systems integration capability.
• Ability to provide “management company” club members with cross-course utilization. Members are able to view inventory nationwide, then make reservations that align with their travel plans.
• Ability to capture customer demographic data for targeted marketing campaigns.
• The flexibility and depth of this application, working in tandem with our complete suite of products, is unparalleled in the golf industry.

AMS - The Account Management system consists of several applications for processing different types of member or non-member transactions through a single customer account. AMS applications include:

• Gift card. Customers can purchase and redeem gift cards either locally or across properties. The cards can be purchased in specific denominations, or for an amount of the customer’s choosing. Customers can optionally have gift cards reloaded for continued use. The system can handle pre-sold rounds and meal plans which makes it ideal for use in a full-scale resort operation.
• Loyalty card. This application enables entry, management, and redemption of amounts awarded to customers who participate in loyalty programs. Redemption can be restricted at various levels, from SKU through revenue center.
• Credit book. This application automates entry and management of credit book balances for clubs that offer memberships. Managers can create accounts and award values, while cashiers can perform balance inquiries and tender transactions to the accounts.
• Advance deposits. AMS handles advance deposits for banquet and group sales activities, with charges sent to AR through a simple interface.

Other Products

• Data management. Our data management systems provide data integration, storage, and business intelligence across the company. All operational data is rolled-up and stored in a central data warehouse.
• Accounting services. Accounting tasks are handled by our Great Plains financial solution. This system provides distributed components for course management, including General Ledger, Accounts Payable, Accounts Receivable, and Billing. Data can be stored centrally and managed locally.
• POS. We offer real-time integration between Micros POS and tee time reservations, allowing a user a complete audit trail for reservations. The Micros POS system also interfaces with back-end applications, including gift/loyalty cards, data warehouse, general ledger, corporate intranet, and inventory.
• Internet services that include website development with the option of multiple profiles. Online tee time reservations are also available.
• Intranet services. Our Scorecard for business intelligence provides key metrics in revenue, labor, and future bookings. This provides a single-source view of client information, easily accessed through a corporate intranet. The Scorecard automates the retrieval of daily transaction data, enabling managers to review the previous day’s business and labor figures.
• E-mail marketing services. This system builds upon a customer database, allowing staff to create and deliver professionally designed e-mail campaigns to targeted groups and individuals.
• Call Center services for processing reservations and generating sales. The call center eliminates the need for clubs to answer the phone and book starting times. It also enables the application of company-wide yield management and marketing tools.
• Customer Relationship Management. CRM tools and techniques are used to establish, keep, and grow customer relationships over the long term. A central database provides customer and sales information for targeted marketing activities.
• Sales/Contact management. We use a customized CRM tool to manage all sales activity at a course, including membership, group, banquet, and tournament sales.
• Merchandise Inventory management. This system enables comprehensive, end-to-end inventory management, including SKU management, quantities, costing, and pricing. In the near future we will add an open-to-buy and budgeting component to the system.