Let’s first play devil’s advocate….
Is it even worth it to run a Labor Day promotion?
After all, won’t it be a virtual ghost town in your area?
In fact, according to a survey conducted by WalletHub, last year, 25 percent of Americans said they planned to get out of town for the long holiday weekend.
However, that means that there are plenty of people who don’t live in your town that may visit it.
This means that it’s certainly worth trying some of these Labor Day marketing ideas….
#1: Celebrate The Hardworking American Spirit With … Football?
It makes total sense to run a Labor Day promotion centered around pigskin. What’s the connection?
Labor Day is a creation of the labor movement that pays homage to the contributions workers have made to the strength and prosperity of America.
The first professional football players weren’t paid the lavish (some might say “obscene”) salaries of today. Rather, they were steel workers and other hard laborers who played for extra pocket change (and perhaps free beer.)
These first-generation footballers embodied the spirit of the American work ethic. And what better way to celebrate the roots of American football than by running a football-themed Labor Day promotion?
If your town is in close proximity to a professional or college football team, you can run a promotion that gives, say 10% off, to every person who comes in to your establishment wearing the hometown jersey.
Labor Day is Monday, September 3, and the NFL season kicks off just three days later; a perfect holiday tie-in.
#2: Halloween on Labor Day?
Only a couple holidays come to mind when adults can have fun playing dress-up. Halloween is the obvious one. To a lesser extent is Mardi Gras. Why not make Labor Day fun by offering a discount or a BOGO offer for anybody who visits your location, say, dressed as Rosie the Riveter or another occupation.
Kids will love this concept. They can come dressed as a firefighter or policeman.
Offer your customers a discount for coming in wearing their work uniform. Lots of people sport uniforms for work, from nurses to retail workers.
#3: Make it social
You can piggyback off the costume and uniform dress-up theme by running a contest.
The contest can be in-store, but you can leverage it by posting on your social media accounts, especially Instagram.
You can also run the contest in advance of the actual holiday on Instagram. Here’s how it would work….
Simply ask your followers to post a picture of themselves with either their work uniform or favorite alter-ego work costume. Include in the instructions to include whatever hashtags you’d like to promote for the event, e.g. #LaborDay #hardworkingAmerican, and of course, your business name.
There’s a good chance your followers will tune out many promotional emails on actual Labor Day (again, this year, it’s Monday, September 3). Therefore, get the word out about the promotion or contest in plenty of time. You might even want to end it the day before Labor Day.
Labor Day marks the unofficial end of summer. What this means is that you should not only be hashing out your Labor Day marketing plans, you should also be considering autumn promotions. And before you know it, the holidays will be here….
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