Recent Installations

Myrtle Beach Golf Clubs

Surf. Sun. Tennis. Great food. And lots and lots of golf. As one of South Carolina's premier resort destinations, Myrtle Beach has it all. In fact, there are over 110 golf courses in the area, which means a lot of competition for members. Consider three:

• Myrtlewood Golf Club is one of the oldest clubs along the strand, featuring 36 holes along the Intracoastal Waterway.
• Pine Lakes International Golf Club is one of the most elegant golf experiences available. The white-gloved caddy masters in Scottish attire inform you that the only time you are permitted to handle your clubs during your visit are when you are playing with them!
• The Ocean Club at Grande Dunes recalls a past era of Old World grandeur with its Tuscan-accented architecture and stunning landscaping at its oceanfront location. Whether playing at the Grande Dunes Golf Course or the Grande Dunes Tennis Club, or dining at the Ocean Club, the focus is on providing an excellent guest experience.

Challenge: With this much competition, success or failure rides on providing superior member services. That takes a superior member tracking system, to keep track of your best customers and market directly to this loyal customer base. Three different clubs, three different guest experiences. Could they possibly agree on a backend?

Solution: In each case, Postec was called in to review the situation. In each case, Postec recommended a Micros 3700 systems interfacing with Citrix servers and running the Trako Account Management System (AMS) by Hotel and Restaurant Systems (HRS). The 3700 provides a solid base POS system throughout each club. In the case of Grande Dunes, the systems as the Ocean Club, the Golf Club and the Tennis Club are integrated and share data throughout the resort. Management can count on the Citrix servers to provide the powerful reporting needed to oversee operation.

In each case, the Trako system interfaces seamlessly with the POS hardware, building a database of clients with details of tastes and preferences. All transactions, both monetary and non-monetary are recorded for all customers and accounts. With Trako, each resort can issue member cards for use at all property outlets. Member cards can provide for discounts and other privileges, or earn and store bonus points. Family/corporate accounts can include multiple cards for reporting purposes.

Result: Postec has provided an extremely flexible solution to each of these clubs so that each can fully customize their member experience. As one manager said, "by interfacing with our other systems, the Trako AMS reduces the time spent on manual posts, allowing us to increase hands-on service levels. Operations are seamless."