by Judd Farmer | Sep 4, 2019 | Hospitality, Point Of Sale, Retail
Why have loyalty programs proliferated so much in recent years? The answer is simple. Customers have more choices than ever before and they can shop from almost anywhere. Whether online or brick-and-mortar, the ability to purchase goods and services is no longer...
by Judd Farmer | Aug 28, 2019 | Hospitality, Retail
Labor Day is this coming weekend and that means two things for small business owners: put your marketing in order and get ready for customers looking to spend. We’ll assume you can handle the latter part on your own if you have a great point-of-sale system. For the...
by Judd Farmer | Aug 21, 2019 | Retail
If you want to be competitive this year, you’ll need to stand out from the competition. Here are a few tips for making your retail shop experience unique in ways that should attract more customers: 1. Offer new products Keep your inventory fresh with a selection of...
by Judd Farmer | Aug 7, 2019 | Hospitality, Point Of Sale, Retail
If you’re an employee, it can be difficult to speak to a boss or manager about investing in a new piece of equipment such as a point-of-sale system. Here are some things you can say to your boss about why they should upgrade to a new system if the one that’s in the...
by Judd Farmer | Jul 31, 2019 | Hospitality, Retail
There’s never been a better time in history to shoot and record video. The barriers to entry have never been lower. It’s become almost trivial to post a video to the web. And yet, because there are so many people out there shooting quick videos on their phones or...
by Judd Farmer | Jul 16, 2019 | Grocery, Hospitality, Retail
Signing the wrong lease can be very costly to a restaurant or retail shop owner. Unfortunately for many small business owners, finding a good commercial spot is often a last-minute search on the internet or a quick phone call to a friend who might know something about...
by Judd Farmer | Jul 1, 2019 | Grocery, Hospitality, Hotels and Resorts, Point Of Sale, Retail
A great point-of-sale system offers so much more than the ability to take a payment. There are lots of incredible things it can do. But oftentimes, people only focus on the obvious customer interaction when the cash register goes ‘ka-ching.’ Behind the scenes,...
by Judd Farmer | May 29, 2019 | Hospitality, Hotels and Resorts, Retail
One of the best ways to ensure a positive ROI on your social media efforts is to ask for the sale. Having a large following on social media doesn’t always translate to dollars and cents. At some point, you need to stop concentrating on building your audience and start...
by Judd Farmer | May 2, 2019 | Hospitality, Hotels and Resorts, Point Of Sale, Retail
Mother’s Day can be a great opportunity for email marketers but how can you stand out from the crowd? Mother’s Day is right around the corner and that means two things for small business owners: get ready for customers willing to spend and set aside time to call...
by Judd Farmer | Apr 18, 2019 | Grocery, Hospitality, Hotels and Resorts, Retail
Every small business relies on new customers for growth. Here are a few simple ideas for getting more people through the doors. New customers are the lifeblood of every small business. They provide valuable new sources of revenue (always a good thing) and they provide...
