by Judd Farmer | Jan 17, 2019 | News
Stuck with a bad location? Here are some ideas for how to improve business no matter where you’re at. What is it about certain store locations that can never seem to produce a winner? Is it because rents are too high? Is the location slightly off Main Street,...
by Judd Farmer | Jan 16, 2019 | News
Does your point of sale system look like this? Perhaps it’s time for an upgrade. Besides being woefully out of date, here are other reasons to get a new POS. Bell-bottom pants have made a comeback. So, too, have vinyl records. And let’s not forget 1980’s...
by Judd Farmer | Jan 10, 2019 | News, Point Of Sale, Security
According to the National Retail Federation, shrink (or “shrinkage”) cost retailers, on average approximately one and one-third percent (1.33%) of sales. If your store has $5 million in revenue, that’s $66,500 in earnings wiped out. Ask for and check...
by Judd Farmer | Dec 28, 2018 | Hospitality, News, Point Of Sale
You’ve successfully attracted new customers to your restaurant. And you’ve purchased the best must-have tech solutions for your dining establishment. Now, it’s time to boost and measure your restaurant’s sales performance…. Don’t Go Crazy...
by Judd Farmer | Dec 19, 2018 | News
You’re getting the hang of using social media to market your business. But let’s say you need to find cash to expand your business (or get it launched)…. Should you use social media? After all, social can be and easy and effective outlet for reaching...
by Judd Farmer | Nov 27, 2018 | News, Point Of Sale
According to the U.S. Small Business Administration, over 50% of small businesses fail in the first year and 95% fail within the first five years. In this New York Times business blog post, one reason mentioned for failing businesses is owner stubbornness. Granted,...
by Judd Farmer | Nov 8, 2018 | Grocery, Hospitality, News, Retail, Security
Is your small business hiring? Consider hiring a veteran? Sure, you may have heard that the the veteran unemployment rate mirrors the current national trend of low unemployment. That’s the good news. The bad news, however, is labor statistics don’t always...
by Judd Farmer | Nov 1, 2018 | News
“It is better to have your head in the clouds, and know where you are… than to breathe the clearer atmosphere below them, and think that you are in paradise.” –Henry David Thoreau For many small business owners, Thoreau was on to something. It...
by Judd Farmer | Oct 30, 2018 | News
What exactly is marketing? Is it simply having a logo? And maybe storefront signage? Does your website and print collateral (postcards and flyers) count as marketing, too? The answer is yes to all the above. Sure, having a catchy, memorable logo helps. But...
by Judd Farmer | Oct 24, 2018 | News
The average person receives over 100 emails per day. That’s a lot of people you’re competing against if you’re sending emails. Granted, email marketing is easier for getting the message out about your business than other forms of marketing. Take for...
