Last Minute Labor Day Email Marketing Tips

Labor Day is this coming weekend and that means two things for small business owners: put your marketing in order and get ready for customers looking to spend. We’ll assume you can handle the latter part on your own if you have a great point-of-sale system. For the...

Small Business Video Marketing Strategies

There’s never been a better time in history to shoot and record video. The barriers to entry have never been lower. It’s become almost trivial to post a video to the web. And yet, because there are so many people out there shooting quick videos on their phones or...

Tips for Optimizing Your Restaurant Menu

What you call a dish can have a big impact on its desirability and the customer experience. When creating a menu, one could simply write out each food and beverage choice in plain language. Or, one could choose to describe each dish and cocktail option using language...