Last Minute Labor Day Email Marketing Tips

Labor Day is this coming weekend and that means two things for small business owners: put your marketing in order and get ready for customers looking to spend. We’ll assume you can handle the latter part on your own if you have a great point-of-sale system. For the...

4 Tips for Attracting More Customers To Your Retail Shop

If you want to be competitive this year, you’ll need to stand out from the competition. Here are a few tips for making your retail shop experience unique in ways that should attract more customers: 1. Offer new products Keep your inventory fresh with a selection of...

The Keys to a Great Grocery POS System

Grocery stores are unique businesses and the point-of-sale systems that run them are unique also. Today’s grocery POS systems are more sophisticated than ever and they can help run your store better than they ever could in the past. But, if you don’t know...

Small Business Video Marketing Strategies

There’s never been a better time in history to shoot and record video. The barriers to entry have never been lower. It’s become almost trivial to post a video to the web. And yet, because there are so many people out there shooting quick videos on their phones or...

Why Kiosks Are Booming in the Restaurant Industry

With unemployment hovering at historic lows and the hospitality industry in particular dealing with labor shortages, restaurants are getting creative in how to fill their needs. Business Insider recently reported on one restaurant that moved to counter service and...

Rewarding Employees With More Than Cash

Cash is always appreciated but it’s not the only option when it comes to rewarding employees. In fact, sometimes it’s not even the best option. That said, cash is often the first thing many managers and hiring manager think of when it comes to motivating employees....

Tips for Optimizing Your Restaurant Menu

What you call a dish can have a big impact on its desirability and the customer experience. When creating a menu, one could simply write out each food and beverage choice in plain language. Or, one could choose to describe each dish and cocktail option using language...